SEO is DeadMaking AI Visibility Accessible to Every Business
This resource exists to give every business — regardless of size — free, no-BS education and tools to thrive in the age of AI-powered discovery.
The Problem We're Solving
As users increasingly turn to ChatGPT, Perplexity, and Gemini for recommendations, traditional SEO is losing its grip. Most businesses don't know how to optimize for AI visibility — and the information that exists is scattered, paywalled, or too theoretical.
We believe AI Visibility should be accessible to everyone. This site is our contribution: free content, free tools, and clear guidance so you can take action.
Who's Behind This
SEO is Dead is built by the team behind Lua Rank (self-serve AI visibility platform) and Index Lab (done-for-you agency). We're practitioners first — we optimize brands for AI recommendations every day. This site is our way of sharing what we know with the broader community.
Our Approach
Free-first
Everything here is free and always will be. No paywalls, no gated content.
Practitioner-led
Built by people who do AI visibility optimization daily for real clients.
No fluff
Actionable, specific, implementation-ready. Skip the theory, get the playbook.
Ready to improve your AI Visibility?
Want it done for you?
Index Lab offers done-for-you AI visibility services. Our team optimizes your presence across ChatGPT, Perplexity, and more.
Talk to Our TeamWant to do it yourself?
Lua Rank is a self-serve platform to optimize your AI visibility. Get started with a free audit and actionable recommendations.
Start Free with Lua Rank